DOI Mood Board

Department of the Interior — Website Redesign

Inspirational Images

Some of the Department of the Interior (DOI)'s goals are to protect our national parks and natural history, deal with the country's infrastructure, and protect Native American Tribes. The following images remind me of those goals.

America the Beautiful double-exposure bison poster Aerial view of highway infrastructure Macro photo of insects on moss and leaf Hands holding globe illustration Cracked drought land Coral reef underwater scene Hands raised toward globe illustration Solar panels at sunset Tree on half-drought half-green globe illustration Utah National Parks graphic Eagle feather headdresses in museum display Offshore wind turbines National Park Service arrowhead badge Yosemite waterfall wide landscape
Yosemite Valley with reflection in river
Historic sepia-toned group photo Land management triptych: prescribed burn, tractor, surveyor Yellow kayaks on a lake shore Grand Prismatic Spring Historic photo of Native American group with teepees Tent camping under the aurora National Geographic America the Beautiful eagle graphic American flag over wheat field at sunset National parks photo collage White Sands dunes at sunset Skier ascending a snowy slope
Bison grazing in a field

Typography

These are the fonts that offer inspiration for the Department of the Interior as it relates to nature and the natural world around us. They have a natural look and feel, as the roundness breaks with the straight line at the right places — just as in the natural world, nothing follows a straight line. The curvature in the Baloo font decreases the sharpness of the corners in the letters.

typography style image

Color Palette

Colors extracted from selected images, earthy natural tones that provide good contrast and relate to the natural and cultural heritage of the Department of the Interior.

Blue
#023373
Cream
#F2F0D5
Orange
#F29F05
Green
#318C23
Light Blue
#63D8F2

UI Inspiration

These are UI examples and inspiration I found while researching, so I have a good visual reference of the aesthetic tone and style the DOI can capture as it pertains to the appearance of their web site.

Norway travel site design reference Circular data card UI reference Avelux interior design site reference The North Face Explore hero reference Ukraine UI/UX case study reference Machu Picchu landing page reference Split-layout travel site reference Mountain Spirit ski resort site reference NT Norway travel site reference Housy real estate site reference Kizen CRM site reference Summer Vibes travel site reference Natural Environment forest house site reference Roxine portfolio site reference

Inspirational Infographics

These are examples of infographics I found which relate in subject matter to the type of data-driven visuals the DOI website could feature.

Circular numbered infographic reference Marine ecosystem infographic reference America the Beautiful interagency pass infographic US National Parks 2014 recreational visitors map USA National Parks map infographic Infrastructure statistics illustration